Shropshire Star
- It is published everyday.
- The cover price is 42p.
- It is sold in local shops e.g. Spar or delivered to your home.
- It is the Thursday, February 23 2012 edition.
- It is owned by the Midland News Association which also owns the 'Express and Star' Newspaper.
- The total circulation is 55491, with 139927 of them adults, 71370 of them men and 68558 of them women. http://jiab.jicreg.co.uk/standardreports/paperreport.cfm?NoHeader=1&geogtype=paper&SID=4987890765&UID=-1
- Local News includes politics, for example bank payouts, along with shops closing down and jobs being lost. The local news also includes football results and information and local restaurants and shops. As well as local hero's, stars and criminals featured in the newspaper, worldwide celebrities are also sometimes found in the paper, normally due to deaths or marriages.
- Photographs are used along side big headlines to let the readers visualize the story they are reading and also to draw their eye to the story in the first place.
The regional press is the backbone of Britain's media, read by the vast majority of adults every week and considered to be the most trusted responsible medium of all. There are 1,200 regional and local newspapers in the UK, this has shrunk by 10/20% in the past 5 years. There are 1,600 associated websites in the UK and the local press dropped by 7/8 million, it is the most popular print medium read by 33 million a week. 42 million unique users rely on their local newspaper websites every month and more than 6,100 local newspapers are sold or distributed in the UK every minute.
60% of people will turn to their local newspaper as the first medium to raise awareness of a local issue or problem. Local media employs over 30,000 people including 10,000 journalists, the rest are made up of receptionists and people in advertising etc. Over 60% of people act on advertisements in their local newspaper and 85% say it is important that their local paper keeps them informed about local council issues.
The majority of readers buying the Shropshire Star are working class (C2DE) rather than higher class (ABC1) and are aged between 45 and 54. There are also 71,370 male readers in comparison to the 68,558 female readers. Therefor making the total circulation of adults 139,927.
As well as the conventional newspaper, there is also the option of an online newspaper wich has a circulation of 182,413, on this occasion, the female readers (98776) outnumbering male readers (83636) and the higher class readership (AB - 64975) outnumering the lower classes (C1 - 50635) this may be due to the online version being more accessible and appealing to those with a hectic lifestyle and therefor don't have the time to sit and read a newspaper, so they will go online, on their phone or laptop and search for the relevant news they want to read.
Over the last 5 years circulation of all readerships of regional newspapers has dropped by 15%.
Age Brackets of reading any regional newspaper:
- 15 - 24 = 61.1%
- 25 - 34 = 66.6%
- 35 - 44 = 68.0%
- 45 - 54 = 71.9%
- 55 - 64 = 75.0%
- 65+ = 79.9%
Coverage of social groups, which is still a high number, is also down by 12% in the last 5 years.
Classes AB + C1 = 70.4%
Classes C2 + DE = 71.1%
The Regional press have a high Solus readership, and 26.7% of those who read a regional newspaper do not read a national daily. This is due to the regional newspapers aiming their news at the specific community they are catering for and also including national and international news, for example, a royal wedding or a celebrities death.
Three quarters of the UK workforce work within 10 miles of home, 40% within two miles. The top 20 publishers own approximately 90% of all regional and local newspaper titles in the UK and 95% of the weekly circulation. Midlands News Association (MNA), the owners of the Shropshire star are ranked 9th with 17 titles and a total circulation of 1,557,075.
The Shropshire Star was the first evening newspaper after the Second World War (1964) and was at the forefront of new technology from the beginning. It used new printing technology, called web offset printing and photocomposition, which are still used today. At this time the technology was so new, even Fleet Street, were still using the old style, hot metal press.
The first edition was an offshoot of the 'Express and Star' and was almost an experiment, it just so happened that it was a hit. The nightly circulation started at around 19,000 and by the mid 1980's sales were pushing the 100,000 mark. The paper had expanded from an initial 2 editions to 8. The Shropshire Star was also a pioneer of colour and was one of the first to use it.
The Shropshire Star has a high proportion of local news, giving it a high level of meaningfulness to the readers. *
As well as the local news it also includes National and International news of high importance, this means that most of the readers will then not need to read other newspapers to get that information. *
It used to have editions for North Shropshire and South Shropshire, covering a wide range of towns and villages including, Oswestry, Shrewsbury and many more. The county edition has a circulation of 7,628. Local newspapers, like the Shropshire Star, are all about community rather than politics and are positive about people who do well in the county. They concentrate not on big political issues, but things that effect local people in the community.
* The Shropshire Star is good value for money. They print lots of stories every day and have a wide variety of content and it only costs 42p per issue. The mode of address in the Shropshire Star is friendly and not particularly formal. * The syntax is simple, short and sharp, so not to exclude any part of the buying public, but puns and alliteration are used. * Supplements for different sections are used, for example jobs, cars and weddings. * A lot of the stories come from the readership unlike other news providers, they include things like coffee mornings and pictures from the past.* They promote a pleasant environment and positivity within the community. They include lots of stories on charity events, sponsored runs and also pro animal stories, promoting a caring persona. *









